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Selecting the right partner with key insights into the current credit market was essential to the success of our transaction. The Configure team ran an efficient process that delivered an attractive financing solution with great financing partners.

- Ken Lau
Co-Founder and Managing Director at Centre Lane Partners

Configure Partners Advises Centre Lane Partners on its Refinancing of Monetate and Acquisition Financing for SiteSpect

 

Atlanta, GA — Configure Partners, an investment banking platform specializing in debt placement and credit resolution services, announced today its role as sole lead arranger to Monetate, Inc., to support its refinancing and supplemental acquisition financing raise for SiteSpect, Inc. Monetate is a portfolio company of New York-based Centre Lane Partners.

Monetate is an industry leader for e-commerce marketing personalization. The company provides merchandising, testing, and personalization software for leading brands across a wide range of industries, including e-commerce, retail, and travel & hospitality. SiteSpect is an A/B testing and personalization platform that optimizes digital user experience, driving higher conversion, end-customer loyalty, and increased revenue.

Configure supported all aspects of the refinancing and supplemental acquisition raise, including lender screening, approach to market, transaction structuring, and advising on all financing-related documentation.

“We are thrilled to have completed the acquisition of SiteSpect to our existing portfolio company, Monetate,” said Centre Lane Partners Co-Founder and Managing Director Ken Lau. “Selecting the right partner with key insights into the current credit market was essential to the success of our transaction. The Configure team ran an efficient process that delivered an attractive financing solution with great financing partners.”

Configure Director Kyle Stinchcomb commented, “We are grateful for the opportunity to work with the Centre Lane team and their top-tier management team.  We look forward to seeing Monetate’s continued success.”

About SiteSpect (www.sitespect.com)
SiteSpect is leading the advancement of customer experience management. They offer A/B testing, personalization, and product recommendations solutions. SiteSpect is empowering the world’s most successful digital businesses to create a superior customer experience that drives revenue, reduces costs, and mitigates risk.

About Monetate (www.monetate.com)
Monetate is the most comprehensive platform for digital personalization, experimentation, and optimization — built for enterprise scale and powered by agentic AI. They enable global brands to deliver secure, seamless, and scalable experiences across every channel and customer touchpoint — web, mobile, app, and more. Monetate’s platform unifies advanced recommendations, hyper-personalization, and high-performance testing into one intelligent system that continuously adapts and improves with every interaction.

About Centre Lane Partners (www.centrelanepartners.com)
Founded in 2007, Centre Lane Partners is a private investment firm that invests in the equity and debt of middle-market companies in North America. Centre Lane employs a flexible strategy that approaches complex situations with a solutions orientation. Centre Lane has an experienced, collaborative, and diverse team and seeks to partner with strong management teams that can benefit from patient, long-term capital and Centre Lane’s operational, financial, and strategic expertise and support.

About Configure Partners (www.configurepartners.com)
Configure Partners is a preeminent credit-oriented investment bank headquartered in Atlanta. The firm specializes in debt placement, special situations, and M&A advisory, providing superior client service and execution to private equity sponsors in acquisition finance, refinancing, and dividend recapitalization transactions. The firm’s credit resolution and special situations practice is the trusted advisor for stakeholders confronting capital structure challenges. Our people-smart team of bankers differentiates through real-time knowledge of the debt capital markets and becomes a true extension of our clients’ teams, delivering unmatched results and an exceptional client experience.