Configure Partners Announces Successful Sale of Forma Brands

Atlanta, GA — Configure Partners, LLC (“Configure”), a leading middle-market investment bank, is pleased to announce the successful execution of the sale of the assets of Forma Brands (“Forma Brands” or the “Company”), aka Morphe, a leading color cosmetics platform and incubator of beauty brands, to funds managed by affiliates of Jefferies Finance LLC (“Jefferies”) and Cerberus Business Finance, LLC (“Cerberus”). Configure worked with the Company to effectuate a Chapter 11 363 sale transaction.

Configure acted as the exclusive investment banking advisor to Forma Brands in connection with the sale of substantially all the Company’s assets to Jefferies and Cerberus.

Jay Jacquin, a Managing Director at Configure said, “A combination of headwinds caused by COVID-19, shifting consumer preferences, and the loss of certain marketing relationships drove the Company to file for Chapter 11 protection. Despite operational challenges, the stakeholders and the Company’s advisors closed the transaction in an efficient manner, saving jobs and preserving a going-concern sale of the business.”

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